Kreitz Limited’s Denver and Front Range Expert SEO consulting puts your website in front of more people with problems your business helps solve, We’ll help increase the number and quality of leads giving you the best opportunity to grow your business
Search Engine Optimization, commonly referred to as SEO, is an important online marketing strategy used to increase website traffic.
My name is Bryan Kreitz and I’m an expert at helping generate more leads for your business using the Internet. And if you’re not sure how to leverage online marketing to expand your business, I can help with that too.
SEO for your website helps attract visitors who have a problem you can solve, but don’t know you. We refer to these types of searches as “unbranded” searches because they don’t include your or the name of your business. An example would be the people searching for “denver seo expert”.
Put another way, SEO targets people outside your referral channel who haven’t heard of you. For example, if someone told you about our services, you might have “Googled” “kreitz limited seo consulting”. This is what we call a “branded” search. See the difference?
The whole point or value of SEO is to use your website content to help attract and capture more leads for your business.
Search engine optimization helps your business grow by putting your website content in front of audiences with the problems your products/services help solve. Really, it’s that simple.
WHY SEARCH ENGINE OPTIMIZATION
SEO serves the desires of all marketing organizations that want to expand market share using the Internet.
Search engine optimization aims to align your website content with the best “questions” people type into their search bars or ask Siri every day.
Every day millions of people use online searches to solve problems, wants, and needs and our quest is to be on the receiving end of their searches.
What are some typical marketing and business problems SEO helps solve? Before answering this question, let’s divvy up possible opportunities into big “P” and little “p” problems.
Big problems are just unavoidable opportunities or issues that cannot be ignored. You must take action. Types of big “P” problems search engine optimization helps solve include:
- Seizing market share from competition
- Getting unstuck / Getting to the next level
- Securing next level of funding
- Maintaining market share and lead flow
- Fending off competition
Smaller problems may not be as motivating to address, but these frustrations could eventually add up to big opportunities to improve sales & marketing results. Some examples include:
- Fixing Misaligned buying experience (the way buyers buy)
- The “referral channel” comfort zone keeping you stuck
- Have a great new website that’s not generating more traffic
- Migrating from an old website and losing a sizeable percentage of organic traffic
- Competitors capitalizing on millennials buying habits
- “Google can’t find me!”
CONTENT, CONTENT, EVERYWHERE, AND NOT A PAGE TO BE FOUND
Unfortunately, too many businesses with these types of problems either ignore the warning signs of lost traffic or assume/lean on their website developers to “optimize” content.
Experience has shown not factoring SEO into your website design prior to launch only reduces traffic or kills any hopes of gaining more new traffic.
So you have to ask yourself, what are the chances I would invest thousands of dollars in a website only to serve my referral channel?
I’m guessing not so much, and that’s why including SEO in your site development is critical BEFORE YOU LAUNCH YOUR WEBSITE!
Before you go spinning up a new site, recommend taking time to inventory the challenges of your old site and auditing the new one against top ranking factors I recommend.
Keep is simple by asking yourself, in the following scenarios, what are your website’s biggest marketing challenges:
ATTRACTING VISITORS – Is your current website lost in search results? Or worse, does it rank well for the wrong search terms? – For example, does your website show up when people search for “how to fix a broken website backlink”, but not for “website seo services”?
ENGAGING READERS – Is your website a “drive-by attraction” – Does your business show up in related search results, but visitors only briefly spend time engaged with your content. Did you know Google penalizes sites for this type of low engagement?
WASTING TIME– Are you investing marketing budget on the wrong types of content? The key to having a top performing website, in organic search, is to make sure your website isn’t caught up in the “information deathtrap”
CONVERTING LEADS – Is your site taking advantage of reliable conversion-rate-optimization (CRO) techniques to capture new leads and email addresses?
The problems with website search engine optimization remarkably fall consistently into these scenarios. You’re failing to either attract, engage, cultivate, convert or a combination of all four concerns.
So what do you do? How do you fix the most important issues with your organic search marketing strategy?
LEVERAGING SEARCH ENGINE OPTIMIZATION
Ever wonder how you can generate 5-15% more leads for your business using the Internet? The key to generating more leads for your products/services is to use search engine optimization.
It’s time to stop stop suffering or struggling with low organic traffic. Kreitz Limited’s expert SEO services help you:
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- Optimize content so more people desiring your products/services find your website
- Fix indexing issues that negatively impact your content ensuring budget spent on content isn’t lost to back-end misconfigurations
- Organize navigation menus sending the strongest message to Google about your business
- Audit current content for gaps in supporting lead generation and follow-on selling helping you sell more stuff faster
- Audit your entire website against top ranking factors so you know exactly what issues hinder search traffic. We’ll look across dozens of ranking factors Google monitors
- Tune on-page ranking factors for best search performance. We’ll get your content in front of real leads, not “looky-loos” and tire kickers.
- Target your site content for capturing leads throughout the sales funnel so you don’t miss opportunities to generate leads at all phases of the buying process
- Design and develop content marketing strategies helping increase traffic and leads in untapped areas of the Internet
- Develop public relation/offsite content management strategies that help support long-term ranking dominance preserving your investments in online marketing
- Devise website optimization for targeting appropriate local, national and global audiences so you’re getting seen by your most desirable audience
- Ensure Google Analytics and Search Console reporting is set up correctly illuminating details of traffic engagement across online channels
- Produce monthly reporting identifying which content generates the most traffic and the best leads so management clearly values your contributions
- Provide ongoing SEO management for new content and campaigns capturing more business opportunities from key marketing initiatives
These are just a few of the ways we can help you start taking advantage of search engine optimization, but perhaps you want to know more.
SEARCH ENGINE OPTIMIZATION SERVICES – FAQs
“How much does your SEO services cost? – My services typically cost about the same as hiring an entry-level employee with no experience.
“Would it make more sense to hire an internal resource?” (it’s not worth the investment) – That depends. Would you rather pay an inexperienced employee $35K a year salary or invest in an expert who already knows how to attract the most traffic to grow your business better than someone trying to “figure it out”?
“I’m not very technical. Can I eventually do this work?” – Learning how to master and manage SEO can be very challenging, especially for competitive keywords. Many businesses invest in inexpensive SEO “packages”, and then expect sizable results from their investment. Even basic search engine optimization is more complex than advertised. The real gains lie in evolving your organic traffic marketing and staying ahead of the competition. We help you focus on ideas that generate growth while we handle Google, and if you don’t have ideas for increasing growth, we can help with that too.
“We hired a “guy/girl” to do this stuff. Will you train them to do your job? – Teaching someone else to do what I do, know what I know, would be very expensive, which is why I do not offer training. I view our consulting arrangement as a partnership invested in the success of your business. I optimize your current content and website so your can focus your internal resources in better ways.
Our developer says our SEO isn’t “that bad” and they can “fix” it. Why not just let them do the work?– So often in my work I get asked to clean up the messes created by over-confident developers. It’s the “illusion of explanatory depth” affect that leads businesses to cut corners when developing a new website or optimizing current content. Fact is that SEO is not easy, and it’s not linear.
Hiring an expert means you’re working with someone who understands the nuances of Google’s search algorithm and who appreciate the minute details that get your content listed above the competition. Hey, if it were easy, everyone would be above the fold, but fact is there are only so many spaces available and not everyone can be at the top.
“Will you work on site or remotely? – I’m a US-based organization that works remote/virtual, but regularly Skype and web conference with clients. If you prefer to have an onsite resource, please contact me regarding additional fees for this service.
Having a technical background, do you “get” sales & marketing – People probably think having worked at Microsoft that I’m a big geek or not able to see the business side of technology.
It’s no surprise I never made to middle management at Microsoft because I was too focused on getting things done and delighting the actual customer, not management.
I grew up the son of an entrepreneur and learned first hand what “minding your business” really means.
Being entrepreneurial means I’m always focused on growing the business and making more money. Who wouldn’t want a partner with that attitude and focus?
The fact is I LOVE helping business owners grow their business. It gets me out of bed every day knowing I have an opportunity to give you more opportunities to win.
Why hire an “expert”? – Experience and certifications count. The whole point of hire an expert seo consultant is to go faster. Think about it, would you hire an inexperienced race car driver to pilot your multi-million dollar race car?
I heard SEO is dead. Why spend money on organic traffic? – One of the most satisfying things to happen in recent years is Google’s work to clean up and diminish the effects of bogus SEO strategies and techniques. This has put many SEO consultants selling bogus “black hat” backlink services out of business.
I’m thankful the SEO work I’ve done over the years still serves clients even as Google continues it’s “flight to quality” algorithm updates. This reminds me of importance of always doing “white hat” SEO because there are no shortcuts when it comes to reliable organic traffic
Our website is already optimized for people visiting our site. Why spend money on organic traffic? – Many businesses have invested heavily in the “perfect” site navigation or directory structure only to find their search traffic lagging behind competitors.
These strategies assume buyers want to troll your site looking for solutions to their problems. Fact is that’s not how people buy online and you need to ensure content can be found in relevant search results.
THIS SEO THING ISN’T WORKING
If you’re considering hiring an expert to help with your search engine optimization, you might be dealing with or hoping to avoid some of the common pitfalls of online marketing like:
- Not having enough leads for your business
- Lost traffic after a recent website launch/update
- Securing next level of funding
- “Living to fight another day”
- Fending off competition
- Seizing market share from competition
- Getting unstuck/getting to the next level
- Fixing misaligned buying experience (the way buyers buy)
- The “referral channel” comfort zone keeping you stuck
- Have a great new website, but it’s not getting more traffic
- Competitors capitalizing on millennials buying habits
- “Google can’t find me!”
A FLOOD OF WEBSITE TRAFFIC IS ON THE HORIZON
Having your website content dialed-in for search traffic and generating leads for your business isn’t an insurmountable task. It’s not. And, when you’ve got your website and content in place that lead to better sales, you’ll be able to enjoy things like:
- Knowing exactly what content is generating traffic and leads
- Seeing more year-over-year traffic
- Understanding exactly what content is creating the most and the best leads
- Simplifying the lead generation process
- Segmenting visitors intent on purchasing from those just interested in your content
- Getting your content in front of the right audiences
- Generating more leads for your business
AND I’LL HELP IT FIND YOUR WEBSITE
Does your website generate enough traffic? Are you getting enough leads converting from existing traffic?
When Kreitz Limited optimizes your website content for organic search traffic and lead generation, you’re going to love the benefits of steady traffic and new leads.
My expert SEO services will help tune your website into a 24/7 lead generation machine. I’ll help you get to the place of having more organic traffic, more engaging content, and more leads…the kind of opportunities you need to win.
If your business relies heavily or could benefit from search engine optimization to generate traffic and new leads, we need to talk.
To get help and figure out a plan for attracting, engaging, and converting more traffic to leads for your business give me a call at 303-570-6076, or user the form below to get in touch.
I look forward to helping grow your business.
